How user analytics helped us reduce mobile app churn: a case study
Mixpanel
AUGUST 21, 2019
A few years ago, I was working as a PM on a CRM mobile app for real estate agents. The app enabled real estate agents to capture and follow up with leads coming from the website. Our goal was to become an indispensable tool for all real estate agents. Send email to lead. Set vacation in-app.
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