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Insights: Using product analytics to find metrics that predict retention

Mixpanel

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. But there’s nothing like cold, hard data to tell you when and where there’s a dropoff. Suffice it to say I’ve seen the power of data in plenty of contexts. I couldn’t recommend it higher.

B2C 116
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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

B2B 101
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Price Transparency: Putting the customer first in B2B software

Mixpanel

We decided to take steps to end this vicious cycle in B2B software and give our customers the kind of experience they have come to expect from just about any B2C purchase, including mattresses and cars. You deserve better. We believe that buying Mixpanel should be as easy, predictable, and frictionless as using Mixpanel itself.

B2B 133
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Metrics that matter to Suiteness: What hotels measure to put heads in beds

Mixpanel

The B2C business like Suiteness.com and the apps are great, but really what’s important to us is how we’re performing on partners. . How have the metrics to which you pay attention changed from inception to today?

B2C 126
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Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

Now, let’s dive in. What is a product stack?

B2C 91
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Walking Wounded

Richard Veryard

B2C businesses generally regard this as a Bad Thing when their own customers do it, not so bad when they can steal their competitors' customers.) For example, some loyal customers renew without question, even though the cost creeps up from one year to the next. This is known as price walking.) This is known as churn.

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We increased the data limits of our Free Plan by 100x and re-thought our online pricing strategy. Here’s why.

Mixpanel

While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. . Our old Free Plan only allowed you to track 1,000 MTUs (i.e. unique end users and all their actions) per month. Our new plan lets you track up to 100,000 MTUs each month.

B2C 94