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Modern marketing analytics: Understanding the full user journey

Mixpanel

And while it can integrate data from Google’s ad network, bringing in ad-network data from other sources (such as Facebook Ads or LinkedIn Ads) is limited. You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Mistakes happen.

Email 52
article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

And while it can integrate data from Google’s ad network, bringing in ad-network data from other sources (such as Facebook Ads or LinkedIn Ads) is limited. You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Mistakes happen.

Email 52
article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

And while it can integrate data from Google’s ad network, bringing in ad-network data from other sources (such as Facebook Ads or LinkedIn Ads) is limited. You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Mistakes happen.

Email 40