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Modern marketing analytics: Understanding the full user journey

Mixpanel

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Remember the intern at HBO Max who accidentally sent out a blank email to the entire subscriber base with the subject line “Integration Test”? Mistakes happen.

Email 52
article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Remember the intern at HBO Max who accidentally sent out a blank email to the entire subscriber base with the subject line “Integration Test”? Mistakes happen.

Email 52
article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Remember the intern at HBO Max who accidentally sent out a blank email to the entire subscriber base with the subject line “Integration Test”? Mistakes happen.

Email 40