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Price Transparency: Putting the customer first in B2B software

Mixpanel

This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails. It’s hard to believe but with a handful of exceptions, B2B SaaS companies continue to operate with minimal price transparency. You deserve better.

B2B 133
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Achieve B2B Goals with Email Marketing Automation

TDAN

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52
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Shreyas Doshi on choosing, refining, and tracking product metrics 

Mixpanel

B2B SaaS with long adoption cycles), KMs are lagging indicators of work done (e.g. Set a weekly email report (people love emailed metrics). Choose a limited group of KMs and LMs: 3-5 key metrics and 3-5 leading metrics have worked quite well for me on most products, across both B2B products and consumer products.

B2B 145
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Insights: Using product analytics to find metrics that predict retention

Mixpanel

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Instead, you can focus your customer emails, user experience, and even push notification offers toward getting users to take that one specific action. Double down on what matters most.

B2C 116
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EP142: The Fundamental Pillars of Object-Oriented Programming

ByteByteGo

WorkOS: Your app, Enterprise Ready (Sponsored) WorkOS is a modern identity platform for B2B SaaS. To ensure your ad reaches this influential audience, reserve your space now by emailing sponsorship@bytebytego.com. → A complete user management solution that is free up to 1 million MAUs.

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How Segment avoids user onboarding drag for its technical product

Mixpanel

First, we have an email and in-app onboarding program that helps users take critical implementation actions and prioritize use cases. If you click a link in the email, it takes you to a queue in Chili Piper—an automated scheduling tool we use—to book time with that CSM if you’re getting stuck. All of that is automated.

Email 59
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Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

I recommend you check out QBQ | The Mixpanel Community , or email us directly at growth@twg.io Now, let’s dive in. What is a product stack? And if this article created as many questions for you as it answered, don’t worry—that only means that you’re ready to dive deeper. to chat product and growth.

B2C 91