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Price Transparency: Putting the customer first in B2B software

Mixpanel

This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails. It’s hard to believe but with a handful of exceptions, B2B SaaS companies continue to operate with minimal price transparency. You deserve better.

B2B 133
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Insights: Using product analytics to find metrics that predict retention

Mixpanel

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Instead, you can focus your customer emails, user experience, and even push notification offers toward getting users to take that one specific action. Double down on what matters most.

B2C 116
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Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

I recommend you check out QBQ | The Mixpanel Community , or email us directly at growth@twg.io Now, let’s dive in. What is a product stack? And if this article created as many questions for you as it answered, don’t worry—that only means that you’re ready to dive deeper. to chat product and growth.

B2C 91