Mixpanel

JUNE 23, 2020

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel. The thing I love most about the world of work—or at least, my corner of it?

B2B 52

B2B B2C Media 52

Mixpanel

JUNE 23, 2020

Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel. The thing I love most about the world of work—or at least, my corner of it?

B2B 52

B2B B2C Media 52

Mixpanel

MARCH 16, 2020

The post Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement appeared first on Mixpanel. I open up Mixpanel with dashboards to explain specific behaviors, which helps me orientate stakeholders and set priorities. These numbers are attached to our broader OKRs.

B2B 64

B2B 64

Global Data

DECEMBER 4, 2024

This announcement from Colt is part of the company’s push in Asia-Pacific and will complement its Asian expansion strategy as the company looks to capture the strong B2B network services market growth in the region., GlobalData expects the B2B network market in Asia-Pacific to grow by 9.8% CAGR to 2027.

NaaS 90

NaaS Network Networking B2B 90

Noction

MARCH 18, 2024

Wondering about the ins and outs of working in B2B sales? Get an inside look from Cristina - Noction's experienced sales manager.

B2B 52

B2B 52

Confluent

MAY 10, 2024

Find out how regional director Ariel Gan went from sales development representative to regional director in his career in B2B tech sales at Confluent.

B2B 52

B2B 52

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. But there’s nothing like cold, hard data to tell you when and where there’s a dropoff. Suffice it to say I’ve seen the power of data in plenty of contexts. I couldn’t recommend it higher.

B2C 116

B2C B2B Fashion Healthcare 116

Geek Flare

JANUARY 1, 2025

From intent to purchase, a typical B2B sales cycle can go on for weeks or months. You never know. During this time period, it’s important for you to consolidate, manage, and analyze leads so they are ready to be converted into customers. Walking the sale process alone is overwhelming and time-consuming.

B2B 52

B2B 52

Mixpanel

FEBRUARY 10, 2021

B2B SaaS with long adoption cycles), KMs are lagging indicators of work done (e.g. Choose a limited group of KMs and LMs: 3-5 key metrics and 3-5 leading metrics have worked quite well for me on most products, across both B2B products and consumer products. In certain cases (e.g. revenue generation).

B2B 145

B2B Email Energy Application 145

Global Data

DECEMBER 10, 2024

This is especially true now when telcos B2B focus has shifted to the opportunities presented by the 5.5 The event has been supported by groups such as the Federation of Small Businesses but has increasingly captured the attention of telecoms service providers.

Small Business 84

Small Business B2B Media Network Security 84

Mathias Verraes

JANUARY 8, 2025

Theyve built a B2B webshop that resellers and machine servicing companies use to order. Imagine a wholesaler of parts for agricultural machines. In their Ubiquitous Language, an Order represents this automated process. It enables customers to pick products, apply the right discounts, and push it to Shipment.

B2B 147

B2B Engineering 147

Mixpanel

FEBRUARY 27, 2023

The problem we’ve seen across B2B software at large is that vendors hide their pricing, forcing expensive discovery calls and negotiations that waste time and leave customers questioning whether they’re getting a good deal (and they’re often not).

B2B 111

B2B 111

Cloudera Blog

MAY 13, 2024

Natascha Lee, Head of Global Partner & Alliance Marketing – Natascha—a six-time winner of the Women of the Channel awards—boasts over 20 years of channel marketing experience across multiple B2B technology firms, including her time here at Cloudera.

LAN 96

LAN B2B Cloud Government 96

Mathias Verraes

JANUARY 8, 2025

Another example is a client of Aardling, a B2B company operating in a domain with complex regulatory requirements. They understood so little about the design (which was largely created by their predecessors), that they wiped and rebuilt the customer dashboard database nightly.

Engineering 100

Engineering B2B Government 100

ByteByteGo

DECEMBER 14, 2024

WorkOS: Your app, Enterprise Ready (Sponsored) WorkOS is a modern identity platform for B2B SaaS. → A complete user management solution that is free up to 1 million MAUs. Includes MFA, RBAC, bot protection, and user impersonation. → Enterprise SSO that supports any identity provider that uses SAML or OIDC protocols.

Application 100

Application B2B JavaScript Cloud 100

Mixpanel

APRIL 13, 2023

We ripped up the B2B SaaS rules and playbook by rolling out a “show, don’t tell” design in the product; ungating content so you don’t have to fill out forms to read stuff; and beginning our journey toward price transparency.

Airlines 88

Airlines B2B Engineering Cloud 88

Mixpanel

MAY 26, 2022

You can even add packages like Data Pipelines and Group Analytics, essential tools for connecting with your data stack or running B2B analytics. From there, our online plan builder allows customers to understand exactly what they’re buying and the cost per MTU.

B2B 59

B2B Network Networking 59

Mixpanel

MARCH 27, 2023

Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making all of our plans available online and our pricing transparent. You can now purchase Mixpanel in the same add-to-cart way as almost anything else you shop for online.

B2B 59

B2B 59

Mixpanel

OCTOBER 19, 2023

For example, as a B2B company, you might want to focus on user growth in a certain customer segment. One of the most common mistakes I see leaders make is assuming that data must be quantitative to be useful. Sometimes, the most effective data is qualitative.

B2B 98

B2B Engineering 98

Mixpanel

MARCH 22, 2021

B2B Intranet software company Simpplr uses Lookup Tables to get Salesforce data into Mixpanel so they can analyze product usage not just at the user and organization level, but also at the customer segment level. Lookup Tables save us time, and enables my team to help our organization with vital analysis.”

Intranet 52

Intranet B2B Media Government 52

Mixpanel

JANUARY 21, 2020

Some are more customer facing, some work more on internal things, and some are more like B2B product managers. Get these documents/expectations straight before you do anything else. Because not all product managers have the same focus. Here are the elements of the product manager spec that I rely on when hiring for our team at Mixpanel.

Engineering 87

Engineering B2B Education 87

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” For example, we often see B2B SaaS companies that have perhaps a dozen paying customers but those customers have several hundred underlying users of the SaaS product. Egan Montgomery Director of Go-to-Market, High Alpha.

B2B 130

B2B Engineering Energy B2C 130

Mixpanel

OCTOBER 20, 2020

Now, let’s dive in. What is a product stack?

B2C 91

B2C B2B Application Email 91

Mixpanel

MARCH 21, 2019

So for a B2B product, it often makes much more sense to look at retention through the time window of one week. There will be those days that they invest hours in using your product, but there will also be those days when they’re in meetings or focusing on some completely different aspect of the business and their job.

Banking 84

Banking B2B Financial 84

Mixpanel

JANUARY 20, 2020

Group Analytics is great for B2B companies, Telcos, and others who measure product success beyond user behavior alone. Learn more about using cohorts for lifecycle analysis and tracking Growth KPIs. Analyze your business by accounts, projects, family plans, and other groups.

B2B 71

B2B Media Email Engineering 71

Asana

JULY 12, 2022

Compliance is a way to pay for security improvements, especially at B2B companies. So, to some leaders, spending on security has little to no effect, and instead you should just invest in your product or business. Your customers require SOC 2 compliance, or ISO 27001, or even country-specific compliance standards.

B2B 59

B2B 59

Mixpanel

FEBRUARY 2, 2021

While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. . Grow as much as possible before paying. Our old Free Plan only allowed you to track 1,000 MTUs (i.e. unique end users and all their actions) per month.

B2C 94

B2C B2B Government 94

Mixpanel

AUGUST 23, 2023

Since we are a B2B company, our P8 setup is structured to support analysis at multiple levels, such as users, domains, or Salesforce accounts. Now that we can easily bring revenue data into Mixpanel, our analytics team maintains a dataset called P8 that is designed to answer any product and revenue growth questions.

B2B 52

B2B Engineering 52

Confluent

MAY 22, 2019

Most IoT-based applications (both B2C and B2B) are typically built in the cloud as microservices and have similar characteristics. What follows is an example of such a system, using existing best-in-class technologies. An end-to-end architecture for the Internet of Things.

IoT 98

IoT Protocol Application Internet 98

Mixpanel

JULY 27, 2020

For most B2B customers, the best answer to this question is as soon as possible. One of the biggest challenges that companies attempting to crush their value gap encounter is something I call time-to-value. Consider your product’s onboarding flow.

Email 85

Email B2B Education Engineering 85

Mixpanel

AUGUST 23, 2023

Since we are a B2B company, our P8 setup is structured to support analysis at multiple levels, such as users, domains, or Salesforce accounts. Now that we can easily bring revenue data into Mixpanel, our analytics team maintains a dataset called P8 that is designed to answer any product and revenue growth questions.

B2B 40

B2B Engineering 40

Mixpanel

MAY 12, 2022

For a B2B company, it could be gathering what the sales team continue to hear from prospects. With Facebook, for example, it’s through understanding what gets people excited that then turns into user “aha” moments of seeing a picture from a friend or being able to connect with them through a comment.

B2B 59

B2B Energy 59

Mixpanel

MARCH 4, 2022

This part of the launch will probably resonate more with those working in B2B, similar to Mixpanel. We built out a core messaging doc, slides, documentation with key use cases for different verticals, and recorded training videos for reps.

Email 59

Email B2B Advertising Banking 59

Mixpanel

DECEMBER 20, 2021

The entertainment ticket sales leader Ticketmaster used Mixpanel’s user analytics to segment its B2B user base and create separate cohorts for venues, artists, and promoters. Knowing which groups liked which features allowed the team to retain students longer. Read the case study. Increased revenue.

B2B 52

B2B Energy Education Media 52

Mixpanel

FEBRUARY 23, 2024

With B2B, it’s often hard to get statistically significant data, which is why we also work closely with our user research team to bring in qualitative data and then make the best decisions that we can. It’s tempting to just decide after a week, but you need to let enough users come through to see whether that change is impactful.

Email 59

Email Engineering B2B Digital Transformation 59

Mixpanel

MARCH 7, 2021

Returning home to London, I worked as a product manager for a B2B data tech startup. Fortunately, I was offered a job for a tech blog and it was there that I was able to pivot my career and get some experience working for startups. I caught the bug. I now run my company and partner with UX freelancers and development agencies.”

B2C 52

B2C Blockchain Banking Engineering 52

Mixpanel

AUGUST 3, 2023

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. You can use your defined Cohorts in ad campaigns and nurture the group towards a purchase or point them to a resource to encourage a buying decision.

Email 52

Email Media Real Estate Energy 52