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The malware threat landscape: NodeStealer, DuckTail, and more

Engineering at Meta

Building custom malware to target specific internet platforms Our industry continues to detect and disrupt custom-built novel malware that targets business for advertising fraud. After retrieving the decryption key, the malware reads data from the “Cookies” file, which is an SQLite database containing cookie values. environment.

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How to protect customer data while running smarter A/B tests

Mixpanel

Companies use this data to create more relevant products, advertising, and shopping experiences. What are cookies? Cookies are generally understood as small text files placed on a site visitor’s computer, which are then read by a browser to determine and enable a host of services to that site visitor.

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Grinch Bots strike again: defending your holidays from cyber threats

CloudFaire

Retailers reaped the rewards of their deals and advertising, seeing a 50% surge in shoppers week-over-week and a 61% increase compared to the previous month. More sophisticated automation through network, device, and cookie cycling will also become a bigger threat. Unfortunately, Grinch Bots were equally active.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Again, GA4 integrates tightly with Google Ads, but it doesn’t sync with other advertising networks or other third-party integrations as effectively. We also power all our analysis with first-party behavioral data vs. third-party cookies. How does this compare to GA4? How does this compare to GA4?

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